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eBay Communities

eBay Communities

    A platform for eBay employees to buy, sell, and hang out


    // Problem: eBay leadership teams wanted to promote a stronger company culture and boost company morale, especially after eBay's split from Paypal. At the same time, we were moving away from archaic platforms such as SharePoint so we can everage our own UX and developers to build great internal products. Our teams are already building great products, why rely on third party apps?

    // Goal: To improve transparency, communications, and company culture amongst eBay employees.  

    // Results: The project was a home run due to the positive feedback and organic growth. User adoption has since skyrocketed from two to 125 internal eBay teams and groups, an increase of ~120x. 

    // Team:  As senior designer on the eBay Hub team, I worked closely with a product manager, two full stack developers, three backend developers, and two QA developers for implementation.

    // Details: I was a senior designer on a team called eBay HUB. HUB is eBay’s intranet, where we create and maintain products that would improve our employees’ workday and productivity. The HUB is a place for employees to find resources like benefits, paid time off, contact information, and news/updates from leadership.

    From June 2015-2016, I led the design for HUB’s social platform app called “Communities". I would describe Communities as the equivalent of Facebook, but for our employees. It's a platform for our employees to socialize on.


     

    Brainstorming: My design process with the team started with whiteboarding and sketching. We gathered stakeholders and product owners from multiple teams to understand if Communities was even the right product. We later used some of the concepts from the brainstorm to help define our product and list out user needs and business requirements.

     
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    User personas and storyboards: Next steps were about creating user personas and employee storyboards. This really helped me understand their key user needs, pain points, and end goals. This is what shaped the features we would build for Communities.

     
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    User flows: Here is one of the earliest flows put together for a presentation with key stakeholders and business partners. The main goal is highlighting the UX vision we were planning to execute for the minimum viable product (MVP).

     
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    Low fidelity mockups: Establishing a solid groundwork in UX allowed me to move straight into mocking up wireframes. This will eventually lead us to get the most useful feedback from the team and sign off from leadership to proceed with building a MVP. 

     
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    Conclusion: At the launch, it started out with two big internal teams (Growth and Communications). It has since grown organically to over 125 teams by word of mouth. The positive feedback from eBay employees caused user adoption to skyrocket.

    Another lasting impact came from allowing employees to buy and sell on Communities. By doing so, they played the roles of buyers and sellers, which in turn allowed them to experience greater empathy for eBay's vision and end users since eBay's core mission is to induce global trade online.

     

    Responsive mobile design: I also invested some time to explore how we would scale Communities on mobile platforms, since many employees access their work productivity apps on their devices.